Welcome to the very first post of How To Start A Business With No Money.
If you don’t know me from Adam, allow me to introduce myself.
I’m a successful founder, but I didn’t exist online
Last year, I wrote a book called How to Start a Business with no Money. I was flying along, submitting it to my publisher, until they hit me with one of their final questions:
“Are you able to sell any of your books yourself?”
I was unable to honestly answer yes to that question. If people searched for me online, I simply didn’t exist. Yes, I am the company director of a couple of companies, and a landlord of multiple properties, but that’s about all they will find out. They might find a few social media posts where an awful picture of me has been tagged in some other people’s pictures on Facebook, but that’s about it.
It sent me down this exciting rabbit hole….
Now it’s all good and well me talking about how to start a business with no money, but I wanted to lead by example and actually do the things too.
After writing the book, I thought it would be a great idea to start my coaching business with absolutely no money, as both a personal challenge and to prove that it can be done. As I mention in the book, I’m a bit of a hedonist, I don’t HAVE to “work” and I really value my free time, so building this had to fit around my life.
So last year, I dedicated 90 days to learning exactly how to make myself known online as a key person of influence. I spent my time studying social media, community platforms, and strategies to put myself out there to get the skills I needed, and get out of my comfort zone and face my fear of putting myself in front of a camera.
That 90 days soon rolled into about 270 days, but such is life. The key is to commit and start!
So far, I have been building this part-time around my other commitments and my hedonist lifestyle, and I’m about $200 up.
I earned that initial money through affiliate marketing, which is the perfect zero-risk sales model. I took that money and put it straight back into a couple of courses I needed to learn new skills fast, and invested in building my Skool community.
It’s not even difficult, and costs nothing to start. For example, you could just recommend joining my free Skool community to people you know online and earn 40% per month (of $97 / $297) when someone chooses to spend money with me.
Best of all? I have pre-sold several books now, and can return to my publisher with a very proud… Yes!
This Substack is where I’ll be documenting the whole journey. I’ll be sharing the exact strategies, the free tools, and the unfiltered realities of building an online brand and business from absolute zero.
Substack is free, and if your still sat on the fence wondering why people aren’t buying your things, is because they don’t know they can trust you yet. By writing in this space, it’s another place you can let your people get to know you. People buy from people they know, like and trust.
Subscribe (for free) to follow along, let’s learn together and get started!
PS – You can pre-order my book How to Start a Business with no Money right now, get 40% off, and get your name printed inside the book. You can even get it signed by me too. 😁
