I thought I knew the game after my first successful Facebook community, Hand Made in Cornwall, but when I tried to do the same last year for my Start a Business with No Money Community, my second attempt flopped. Epically!
It turns out it was the best thing that could have happened.
Last year, I joined a paid AI course hosted on Skool. I immediately noticed something different: undivided, loyal attention. These weren’t just followers; they were ambassadors!
Which would you rather?
Would you rather pitch to a distracted auditorium of a million people, or a room of 5,000 friends hooked on your every word?
I’ve seen entrepreneurs lose everything on meta recently. Years of content and monthly earnings, just because a sensitive algorithm flagged a keyword. Some even deal with bad actors sending bots to tank their pages. On borrowed platforms like Instagram, you can’t even talk to a human to get your life’s work back.
I made a friend that I met from the AI community, who I was building with and watched and supported her move her strategy from an Instagram AI avatar with around 200 followers to a Skool community, Revenue Revolution to grow to over 10,000 members in about 9 months and it’s still thriving.
I nearly didn’t go to Skool. Everyone who knows me, knows that I hate spending money on anything. Especially subscriptions. Then I almost settled for a $9 hobby plan because the $99 fee felt too high for hosting a FREE community. After much consideration I decided to go all in anyway, and give it three months before expecting any return, and now I already earn five times that monthly cost after just six weeks.
There is a big difference between spending money, and knowing where to invest it wisely.
Why the Facebook flop was a blessing
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Direct Access: I own my members’ email addresses.
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True Loyalty: I have brand ambassadors, not just “scrollers.”
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Extra Income: I earn affiliate revenue through Skool introductions.
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Real Connection: I’ve met thousands of inspiring entrepreneurs and made proper connections and collaborations with.
None of this would have been possible on Facebook groups, or even any of the bigger community building groups like Circle.
The numbers show exactly why this works. Small, specialized communities with highly engaged members actually outperform massive, passive audiences. Skool’s built-in gamification, like points and leaderboards also keeps members coming back, with gamified communities retaining members at significantly higher rates.
If you also combine this with the power of health check, automated DM’S and more with Goosify’s Wingman*, and the FREE Skool Extension then you have a superpowered Skool community.
(*As an official Wingman Operator, I can get you very special prices and free setup and lifetime training too. Just join through my link above to qualify)
Because of the move to Skool, I own my members’ email addresses, I have incredibly loyal brand ambassadors, I earn extra affiliate income from introducing others to the platform, and I’ve connected with thousands of like-minded entrepreneurs.
The Honest Comparison: Skool vs. Facebook Groups
Ready to get to work?
Join our How to Start a Business with No Money Skool Community. You will get immediate access to 20 Resident Experts, daily live events, and a network of action-takers actively building their businesses from absolute zero. Come introduce yourself in the Welcome Lounge. It’s free! (obviously)
Feeling inspired to build your own audience?
If you want to stop building on borrowed land and want to create your own highly engaged community, Click here to start your own Skool Community.
